Director Divizia Raportare
Iuliana Roibu is a media & communication consultant and an entrepreneur, running numerous projects in the fields of branding, content management, PR strategy, innovation and sustainability. With more than 15 years of media, publishing and communication experience, in companies like Mediafax, Pearson PLC, ProTV, Publimedia, Ringier, and almost 2 years of entrepreneurship, Iuliana has been involved and responsible with achieving better performance for local companies.
In the media field, Iuliana worked for 10 years in building The Business Magazine, by creating the editorial strategy, coordinating the team and constantly bringing new ideas to monetize the strongest editorial brands in the Romanian business media market (Business Magazine and Ziarul Financiar). The results she is most proud of consist of the great journalist and media specialists that she has trained in her team along the way. Her media experience also gathers 3 years of daily live interventions on ProTv and 6 months as a journalist for Financial Times.
Since she started her own consultancy firm, in March 2015, her work touched more than 25 companies. Iuliana brings structure and fit solutions for issues related to communication strategy, employment branding or content creation, and she also conducts processes related to organizational development and innovation (trainings and implementation). Beginning 2016, she is an Associate Consultant with The CSR Agency, where she is managing the reporting division.
In the academic field, Iuliana holds an MSc in Journalism and Communication from Alexandru Ioan Cuza University. She has also studied Social Sciences in Green Templeton College (Oxford, UK), as being a fellow at the Reuters Institute for the Study of Journalism. She is a passionate teacher and has taught various programs in local universities, for journalism and communication students.