If you hurry – get to know the Coordinators for Responsible Business in Romania.
If you have 2-3 minutes to spare, read below what I said about CSR coordinators in Romania.
Stakeholders` representatives inside the private organizations – it`s the official definition for those whom you are about to meet in the next pages, it`s the description of what needs to be a Corporate Responsibility coordinator in a company that aims to be responsible and sustainable. Simpler than that or maybe just harder to believe, they are the ones who have to represent the client’s interests, the employees, the suppliers and the members of host-communities inside the company. They are the ones who assume the responsibility for the employee`s safety at the workplace, for the effects of the company`s activities upon the environment or for the way suppliers are developing products and services offered to the company. CSR coordinators are seen and, most of the times, they really are those who offer sponsorship, those who seed, those who organize volunteering activities or those who support with kindness different under-privileged categories. I`ve known the majority of those you are going to see in this material for at least 5 years, some even 10 years. Their common feature is the wish to make good things – paradoxally – beyond the interest for profit of the company.
It has already been a month since the last edition of The Civil Society Gala. It`s been 10 years since, year to year, we meet each other and we admire those who don`t make promises, but act more. They are representatives of the organizations who don`t look for financial gain, but are trying very hard each day to make good deeds – to solve problems or to take advantage of the opportunities that can make Romanian people`s lives better.
Now I suggest meeting those who represent the organizations which have as objective the financial profit. Over viewing things, they are those who stay over schedule to gain at the end of the year a better salary by making Romanians to consume more or just pricier. They are the ones who use resources (human or natural) in order to obtain bigger earnings in the shareholder`s accounts from the companies that hired them.
Although, having a closer look we can see that those who want financial results are the ones who contribute to the local budget and who provide financial resources for public services (health, education, infrastructure etc.). They are the ones who ensure jobs, jobs which through the taxes paid are generating budgets for the social and health services. They are the ones who promise and make the state dispose of the resources and the necessary premises for a better Romania.
Moreover, they are the ones who took over arrays of production from the communist period. Factories or production systems which were bought together with historical pollution or very polluting production systems but who assumed gratuitously the solving of these problems and they made it in the most part.
They are the ones who along with their shareholders and managers decided to promise that they are responsible towards the environment, towards their employees, towards their clients, consumers and suppliers, and towards the communities which shelter them and which allow them to unfold their activity.
The ones you are going to see in the next pages are those who promise to represent the responsible companies in Romania and who can be accounted responsible by us – the large public- if they don`t respect their promise. They do not promise a lot, but they publicly take on the promises made.
The coordinators of social responsibility are professionals who didn`t took the classes of some responsible / sustainable management university, but they promised the managers who hired and mandated them, that they will watch over the level of responsibility the company manifests in relation with each public. Most of them convinced their managers and their shareholders that they need to adopt a system of responsible management.
They coordinate the projects through their organizations or the products and services they sell differentiate themselves from the competition through good deeds – and less through low prices or strong financial results.