Andreia Cucu

Andreia CucuPR & Communication Manager at GlaxoSmithKline (GSK)

Andreia Cucu is in charge of the developpment of the CSR strategy.

Since 2010, Andreia developped a CSR strategy which aims to contribute to the improvement of the romanian health condition, getting involved in health and health education projects, where much help is needed.

Andreia Cucu has an experience of over 8 years in communication in multinational companies and PR agencies, now being the Communication and PR Manager of GlaxoSmithKline (GSK) Romania, one of the largest pharmaceutical companies in the world, with a local presence of over 20 years and more than 1.100 employees. Andreia is the leader of the Communication Department at GSK Romania, being responsible for the elaboration and implementation of the CSR strategy and for the external and internal communication of the group in Romania. Moreover, since the begining of 2011, Andreia took over the role of Central Europe Communications Lead, coordinating the internal communication of GSK in Central Europe region, where Romania and 16 other countries are members.

Andreia’s expertise in communication covers various areas like corporate communication, brand PR, corporate social responsibility, internal communication and volunteer programs, change communication, public relations and event organization in industries like pharma, telecommunications, energy, real-estate, non-profit. The positions she occupied during these years were: Communication Executive at GSK, Senior PR Specialist at Rompetrol, Head of Internal Communications & PR at COSMOTE and Group Account Director at CIVITAS Global Ketchum Public Relations Agency.